“You Would Need Four Different Technology Tools Costing Hundreds A Month,
An Outsourced Printer And Mailshop
PLUS A Full-Time Marketing Assistant To Manage It All…
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You can even use it for free. Find out how here... |
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| Consistent, relationship-strengthening, response-oriented communication is one of the most powerful business-building competitive differentiators in the world. I-AM RAINMAKER™ gives you that success-accelerating competitive advantage with online-offline integrated and sequenced, automatic marketing that... |
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Generates a steady stream of high-quality fitness leads for you 24/7/365 on auto-pilot with multiple "poles in the water" |
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Grows your personal marketplace house list geometrically |
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Establishes your expertise and build strong bonds with relationship marketing |
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Compels prospects to request consultations and become clients |
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Programs and stimulates an ever-growing number of client referrals |
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Easily reactivates former clients with push-button simplicity |
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Promotes and cross-sells additional services and products |
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Adds multiple profit centers |
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Makes your business stand out with OFFLINE direct mail communications |
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Personalizes every contact for maximum response |
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Recognizes prospects and clients on their birthdays |
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Systemizes your internal and external marketing and tracks everything scientifically |
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Leverages and grows your database |
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Segments your list for high impact by offering people what they want |
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Communicates consistently and professionally to distinguish and brand your business |
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Develops responsiveness and buying behavior in your prospects and clients |
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Frees you from the hair-pulling stress of constantly creating new campaigns and hoping they will work |
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Gives you a fully-automated machine that deploys your marketing cost-effectively, professionally and perfectly 24/7/365...even while you sleep or vacation |
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Relieves you of the constant, nagging worry about where the new clients will come from |
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| There is so much that I-AM RAINMAKER™ does for you on auto-pilot, so many done-for-you tools and campaigns, so tightly integrated into this automatic fitness marketing machine, it requires a fairly lengthy letter to show them all to you. |
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| So keep reading for the full story and examples of all the profit-producing, client-generating, relationship-building features... |
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| From Eric Ruth and Sean Greeley
Dear Fitness Professional,
Your #1 responsibility is to get and keep clients…to be the Rainmaker.
Your business lives or dies based on your ability to do that.
But getting new clients consistently is the single most difficult thing to do for the vast majority of fit-pros.
Until now…
I-AM RAINMAKER™ solves that problem by getting and keeping clients for you day-in and day-out...automatically!
And I-AM RAINMAKER™ is almost absurdly inexpensive considering everything you get…and everything it does.
But price isn’t even an issue, because with the CLIENT-CATCHER™ bonus system, you can be using I-AM RAINMAKER™ completely free, forever, within just 60-90 days.
In addition to making I-AM RAINMAKER™ completely free for you, CLIENT-CATCHER™ also multiplies the effectiveness of I-AM RAINMAKER™…doubling or tripling the number of new clients you can get.
I’ll explain everything to you step-by-step, so it’s all crystal clear. |
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What Would Your Life Look Like If The Constant Scramble and Struggle To Get and Keep Clients Went Away... For Good? |
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| Think about that for a minute.
What if there was a way to almost completely eliminate the marketing uncertainty you’re experiencing now? |
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What if you had a crystal clear, step-by-step, relatively simple fitness marketing plan to follow every day so you know precisely what to do…without question? |
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What if you had powerful, proven direct response marketing tools for implementing that plan already created and ready to use? |
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What if that plan seamlessly integrated the three most powerful marketing channels: direct mail, internet and phone? |
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What if following that plan would produce an abundance of new clients and retain and maximize the lifetime value of your existing clients? |
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What if that plan also: |
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Doubled your referrals? |
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Generated new testimonials? |
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Reactivated old clients? |
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Developed rock-solid relationships with prospects and clients? |
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Clearly and powerfully demonstrated your expertise? |
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Created VIRAL “buzz” about you and your business? |
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What if the plan was dirt cheap, quick and easy to implement, taking no more than 2-3 hours per week? |
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What if the plan was almost 100% automated? |
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And what if you not only gained CERTAINTY and confidence that new clients will flow to you consistently, but you also gained TIME? |
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| Oh sweet, sweet time.
Time is really the ultimate commodity. Time for family and friends. Time for you. Time for life…
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...and the money to enjoy it. |
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| That’s a pretty picture, isn’t it?
Well...burn that picture into your brain, because it can be your new reality...starting today.
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THE PLAN - PHASE #1:
I-AM RAINMAKER™ Generates New Clients For You Every Single Month Like Clockwork
Automatically and Inexpensively
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| If less work, less uncertainty, less worry, and more money, more time and more freedom is something you want... |
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| …there is one singular marketing strategy that MUST become the full and complete focus of your fitness business. |
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The Strategy of Preeminence:
Lead Generation + Follow-Up and Conversion |
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| Lead generation + follow-up and conversion is the strategy of building, nurturing and cultivating your “house list” of prospects and consistently converting them to consultations - getting them in to sit down with you so you can sell your services. |
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| It is the strategy of developing your own personal marketplace of local people who have figuratively “raised their hand” to you indicating a desire to improve their health and fitness…and are asking for your help to do that. |
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| Look around you at every marketing expert and every successful business you know of. What do they ALL have in common, regardless of what niche or industry they serve? |
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| Without fail, you will find that each and every one of them actively and aggressively pursues this strategy of preeminence…the building, nurturing and cultivating of their own house list of prospects who know, like and trust them, and who… |
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Buy From Them And Refer To Them
Consistently and Repeatedly |
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| Until now, pursuing this strategy was an extremely labor intensive job. |
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| There was so much to know and so much to do in order to effectively and consistently generate leads, follow-up with them and convert them to consultations or trial clients. |
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| I don’t think I need to point out everything you have to do, because if you’ve even “dabbled” in lead generation + follow-up and conversion, you already know how painfully time consuming and difficult it is to do right. |
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| The reasons for that are two-fold: |
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#1: No Tools
#2: No Automation |
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| Let me show you how I-AM RAINMAKER™ fixes those problems…permanently. |
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I-AM RAINMAKER™
Automated External Lead Generation + Follow-Up and Conversion |
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| There are just six basic steps (and 2 optional advanced steps) to your I-AM RAINMAKER™ external lead generation plan: |
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1. Lead generation banner advertisements on your website
2. Retail postcard displays
3. Mail 100 personalized (PURL) target farming postcards a month
4. Perform two MeetUp.com speaking gigs per month
5. Banner advertising on other busy local sites
6. Telephone follow-up
7. ADVANCED: Should you choose to deploy the free CLIENT-CATCHER™ bonus system, which we recommend, this can become a seventh, and very significant, lead generation pole in the water for you (and it can make I-AM RAINMAKER™ free for you - details on this are below, but please don’t skip ahead)
8. ADVANCED: Supermarket/Health Food/Nutrition Store Lead Generator |
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| Let’s take them one at a time. |
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| Step #1: Lead Generation Banners On Your Website |
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| I-AM RAINMAKER™ gives you all the marketing tools you need to systemize and automate the use of lead generation banners on your website, which provide enticing “bait” your visitors want (free special reports with compelling content), and get them to give you their contact information in return for that bait. |
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| Here’s what you get: |
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7 Done-For-You Free Special Reports |
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14 Done-For-You Banner Ads |
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14 Done-For-You Landing Pages |
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30-day Done-For-You follow-up and conversion auto-responder sequence |
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30-day Done-For-You follow-up and conversion personalized postcard sequence |
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| The most critical component here is the use of powerful lead generation “bait” (free Special Reports) with compelling titles, graphics and content that resonates with your target market. They have to want this information. |
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| It must be seductive to them by promising to scratch a serious “itch” they have. |
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| Because if you can’t get their attention and interest, then you can’t get their action. |
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| As you can clearly see, we’ve accomplished all that with these 7 Special Reports you get with I-AM RAINMAKER™: |
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Targeted Lead Generation Special Reports For Attracting Your Best Clients |
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5 Anywhere, Anytime Exercises for Losing the Love Handles & Getting Rid of the Gut...Fast! Attracts men who want a beach-ready body. |
How to Be a Bikini Mom At Any Age: 7 Simple Steps For Getting Your Body Back Now! Attracts moms who want their bikini body back. |
Tight, Toned & Terrific In 10 Minutes A Day: The Official Fitness Guide for Busy People. Attracts busy, time-crunched professionals |
The Ultimate Body Transformation Secret… (and it’s not what you think!) Uses an irresistible curiosity component to attract all people. |
QUIZ: Do You Make These Weight Loss & Exercise Mistakes.. .Because It’s What You Don’t Know That’s Holding You Back. Very potent involvement. |
10 Healthy Meals In 10 Minutes or Less...And They Taste Terrific! Healthy, quick recipes are HOT. Especially effective for attracting women. |
REVEALED: The Only 3 Exercises You Need for a Sexy Stomach, Tight Tush & Toned Thighs. Image and title perfectly attracts women. |
Report grouping images (you get seven different ones, each featuring a different report on the front) can be used in a variety of different ways. |
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Complete Tutorials |
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| You get complete marketing tutorials covering all the best practices for using these free Special Reports and banner advertisements to generate an ever-growing number of “clicks.” And every single click has a very high probability of becoming a red-hot prospective client lead for you! |
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| When visitors to your website (or other local websites where you advertise with these banners – more on that in a moment) click on one of your banners, they are automatically taken to the corresponding landing page offering the Special Report they want, plus additional bonus reports (“piling on” of bonus reports almost guarantees the visitor will “opt-in”). |
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| Here’s what one of the 7 different landing pages you get with I-AM RAINMAKER™ looks like… |
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14 Done-For-You Landing Pages For
Capturing Red-Hot Leads
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| In this example of just one of the 14 different done-for-you landing pages you get with I-AM RAINMAKER™ (and you can create any others you want - you have full customizable control), I want you to note of all the powerful direct response elements you see on this landing page: |
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| As you can see, killer fitness marketing landing pages like this one, and all the special reports, make irresistible “bait” to someone who has a real interest in losing weight and getting fit. |
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| And someone who has a real interest like that is… |
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A Hot Prospect For Your Services! |
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But what you’ve seen so far is just the first part – the front-end – of your banner advertising lead generation. What automatically happens on the back-end is where the real magic is!
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Integrated Online And Offline Personalized
Follow-Up + Conversion…
On Auto-Pilot!
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| Before I-AM RAINMAKER™ this kind of integrated, automatic follow-up + conversion was impossible. |
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| It could not be done. |
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| With a dedicated administrative assistant, you could follow-up manually with a lot of hard work trying to remember who gets what and when, printing and mailing postcards, sending emails, making phone calls… |
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| …and hoping not a single balls drops, or else a valuable lead falls through the cracks, lost forever. |
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| But now your online and offline personalized follow-up and conversion is almost 100% automated (I say “almost” because you or your admin will still want to place a personal follow-up phone call within 7 days – more on that in a moment). |
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| Here’s how… |
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| After your prospect completes the name and email form on your I-AM RAINMAKER™ landing page (pictured above), they are taken to a second I-AM RAINMAKER™ landing page asking for their complete contact information – full address and phone number – so you can provide them with additional information. |
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| At this point, the prospect has clearly demonstrated an interest in the information you’re offering in the free special report and is therefore ready and willing to give you all their contact information. You can expect at least 1 out of 2 leads will provide complete contact information – and the 50% (or more) who do… |
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…are your HOTTEST leads! |
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| So, what happens next? |
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| Well, now I-AM RAINMAKER™ automatically sends your fresh, new, HOT lead to the page where they can download your special report, and then triggers a complete… |
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30-day personalized, integrated and automated
follow-up + conversion sequence…tied to a deadline date |
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| There’s so much that’s important about what I just said, I want to take a moment to make sure you really understand just how powerful this is. |
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| Let’s look at each part: |
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30 Days – the follow-up continues long enough to maximize conversion, but not too long to be a pest to those who just may not be ready to take the next step right away |
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Personalized – all your emails and postcards will be automatically personalized by I-AM RAINMAKER™, and we KNOW that personalization can bump response by as much as 30% (you see personalized emails all the time, and that’s not difficult to do, but what you almost NEVER see are personalized postcards – and that’s one of the reasons why yours will “pull” so well) |
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Integrated – your automated follow-up sequence is both online (email) and offline (postcard). If you are using only email follow-up, you’re losing 40-60% of your leads…because they either don’t get your emails (deliverability, even with the best systems, can be spotty), they’re too busy to read them, or they just get lost in all the other email “clutter” in their inbox |
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Automated – you don’t have to lift a finger, everything except the phone call (which is optional, but HIGHLY recommended) is performed automatically and effortlessly. Your emails and postcards go out on time, every time, without fail |
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Follow-Up PLUS Conversion – The emails and postcards we give you, done-for-you, ready to use, don’t just follow-up with your leads…they CONVERT your leads to consultations or free service trial offers (you can customize your offer however you’d like). Your marketing is NOT direct response unless it contains an OFFER. All the I-AM RAINMAKER™ done-for-you tools contain compelling offers. |
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Deadline Date – Another absolutely critical component of effective direct response marketing is scarcity and urgency. There MUST be a deadline date to compel action. And there is! |
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| Something that appears relatively simple on the face of it (“oh, just send some emails and postcards to your leads”), is actually quite complex, incredibly labor intensive, and must be executed with precision…and with tools that actually work! |
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| Before I-AM RAINMAKER™ it was literally impossible to do all that…the right way. |
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| But now, because of this amazing fitness marketing machine, you can entice, capture, follow-up and convert prospects… |
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With The Push of a Button! |
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| Never before has all this been possible, with almost total automation, simplifying your business so you can get your life back and have the time and money to really enjoy it. |
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| But we’re just getting started with your external automated lead generation. There’s so much more… |
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| Step #2: Lead Generation Retail Postcard Display |
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| Notice how the retail display postcard below contains prominent mention of the retailer as the provider of the gift. This positioning is a strong “reason why” the retailer will allow you to display these postcards in his or her establishment - they get goodwill from their customers! |
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| Just go talk to a few local businesses that cater to your ideal target market, for example: |
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Spas |
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Nail salons |
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Chiropractors |
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Plastic surgeons |
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Beauty salons |
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Massage therapists |
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Specialty doctors |
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Women’s clothing stores |
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Restaurants |
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Wedding Planners |
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Bridal Stores |
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Divorce Attorneys (Surprising? It shouldn’t be. These are a fantastic source of fitness leads.) |
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And many more |
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| Here’s a rough mock-up of what your retail display postcards look like (the real ones look much better). Remember, these are for a “take one” display, they are not mailed and require no postage or personalization. |
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| You provide the printed retail display postcards to local businesses with an inexpensive acrylic card holder like the one pictured above (available at any office supply store for a couple bucks) so your cards are prominently positioned on the countertop, and customers can easily take one. |
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Just think about the math... |
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| If you’ve got only five of these displays in local businesses who see an average of 30 customers each per day (this is a very conservative number, some salons and restaurants see 50+ customers per day) and just 10% of those customers take one of your cards, and just 20% of those who take a card actually follow through to request your reports (all are very conservative numbers)… |
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5 X 30 = 150 customers per day
150 X 10% = 15 potential prospects per day
15 X 20% = 3 new leads per day |
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That’s 21 new leads per week
and 84 new leads per month |
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| Converting only 10% of those leads into consultations or free trials would give you potentially 8 new clients per month… |
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…just from this one I-AM RAINMAKER system! |
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| And, don’t forget, it’s all done automatically. |
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- The prospect visits your landing page
- Opts-in to request the reports
- Gets automatically redirected to a second page requesting full contact info
- The 30-day automated follow-up + conversion online and offline email and postcard sequence kicks in
- All you (or your admin) have to do is make a follow-up phone call within 7 days (again, this is an optional step, but we encourage you to do it because it can exponentially increase your conversions, and with the script we provide, the call is never awkward because you are a welcome guest, not an unwelcome pest)
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| If you like that I-AM RAINMAKER™ lead generation system, then you’ll absolutely LOVE this one… |
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| Step #3: Lead Generation Target Farming Postcards…With PURLS |
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| There is a relatively new innovation in marketing called “PURLS.” |
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| This stands for Personalized URLs. |
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| And it’s strong marketing kung fu. |
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| With this technology, you can send personalized postcards (and emails) driving prospects to a personalized landing page. |
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| Multi-channel marketing is BY FAR the most potent way to get attention and action. And when you combine multi-channel marketing with PERSONALIZATION throughout the experience, your marketing becomes super-charged. |
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When a prospect perceives the communication is especially and
specifically for them...your response rate jumps through the roof |
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| Here’s what one of your I-AM RAINMAKER™ PURL postcards looks like. Take note of the personalization in the headline, salutation and the PURL landing page address: |
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7 Absolutely Irresistible “PURL” Postcards!
(Plus PURL landing pages and emails - not shown) |
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| And remember… |
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The PURL postcard is personalized, printed and mailed* for you automatically |
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The PURL landing page is generated for you automatically |
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The online and offline follow-up + conversion sequence rolls out automatically |
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The lead comes to you ready to buy…automatically |
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| *About the postcards: all I-AM RAINMAKER™ postcards are Jumbo 5.5” X 8.5” 12pt heavy cardstock, printed full-color on both sides, UV coated and dropped in the mail for you, first class postage paid for between 67 and 97 cents each, depending on quantity mailed. This is quality stuff. If you're gonna do it, why not do it right so your business is presented professionally and the postcard has the greatest impact. If you were to do the mailing yourself, you might save a few cents on printing, but you’d lose dollars on labor. The “secret” after all, is AUTOMATION! |
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| Step #4: Lead Generation Public Speaking With MeetUp.com |
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If you don’t know about www.MeetUp.com, you should. This is one of the most powerful marketing websites on the internet. The opportunity for you is significant.
There are two ways you can (and should) use MeetUp.com.
#1: Start your own meetup.com fitness group (you’ll get new clients just from this alone).
#2: Market your services as a public speaker to other meetup.com groups (you can also offer free sample services).
With I-AM RAINMAKER™ you get a complete public speaking system, including the multiple marketing tools for landing speaking gigs with MeetUp.com groups, and other groups (complete tutorial on how to find and deliver potent public speaking presentations is included), the done-for-you (but customizable, if you choose) PowerPoint health and fitness presentation to make, the lead generation tools to hand out and of course, the follow-up and conversion integrated marketing tools.
Again, let’s take a quick look at the math.
With the MeetUp.com public speaking system alone, you can be doing at least 2 public speaking gigs per month.
If you’re speaking in front of, on average, 15 people at each gig, that’s a total of 30 people per month. Doesn’t sound like a lot…if you’ve never done any public speaking. But if you have, then you know that your lead generation and conversion from public speaking can dwarf any other marketing you can do.
There’s no reason why you can’t generate leads from at least half of the room, and then convert up to 40% of those leads to clients once they’re plugged into your I-AM RAINMAKER™ automated follow-up + conversion.
30 Prospects X 50% Lead Gen = 15 Leads
15 Leads X 40% Conversion = 6 New Clients Per Month
Your cost?
About 2-3 hours of your time and a few follow-up postcards (the emails are free).
Remember, you always want multiple “poles in the water” driving you new leads and new clients. You never want to rely on just one tactic. Plus, putting yourself out there with public speaking produces so many opportunities that you can’t even imagine right now.
And the reality is, I’ve been very conservative with these numbers. If you’re speaking to the right group and your offer is right, you could convert at a higher rate than what I’ve shown you here. |
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| Step #5: Lead Generation Banner Advertising On Local Sites |
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This is an optional step, but one we recommend you test.
In your local area there are certainly some well-trafficked websites like local forums and news sites and others where it would be worthwhile to test a lead generation banner advertisement (not to mention all the cross-promotional banner advertising opportunities you have with other local small businesses).
As with all our marketing systems, you get complete tutorials on how to execute each system quickly and effectively, so you’re layering one system on top of the other, putting multiple marketing poles in the water...and catching a lot of fish.
With some websites, you can test very inexpensively, and if they get a good amount of traffic, you can generate local leads very quickly.
The I-AM RAINMAKER™ scientific marketing accountability dashboard let’s you know, at a glance, which banner advertisements are working best so you can continue running them, and which are not working as well, so you can kill them. This way you’re constantly “dialing in” your marketing for maximum ROI.
The visitor clicks your banner ad and is taken to your landing page to complete the form and get instant access to your report. Then the integrated multi-channel follow-up and conversion sequence automatically kicks in. And bingo, you’ve got a new hot prospect who could quickly convert to a new client.
You’ll be pleasantly surprised by just how many good local leads you can get, with an exceptionally low lead-cost, from local banner advertising. It’s another solid pole in the water for you. |
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| Step #6: Telephone Follow-Up |
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The idea of calling leads may make you cringe. But that’s because you were never taught how to follow up on the phone correctly.
As long as you are non-threatening, friendly and HELPFUL, you will meet with little resistance - particularly after you’ve already provided these leads with outstanding FREE information in your special reports.
Giving first, in order to get later, makes you a
welcome guest rather than an unwelcome pest.
And a personal phone call within 4-7 days after the new lead has downloaded your report will exponentially increase your conversion.
EXPONENTIALLY. Don’t forget that.
Try it a few times and you’ll see how easy it is. Just follow the simple script we provide you in I-AM RAINMAKER™.
Or, if you prefer, you can delegate this task to your admin, or even hire someone whose job it is to perform outbound telemarketing follow-up with all your leads.
This may sound simplistic to you, but once you see how much your leads appreciate the fact that you care enough to reach out to them, and how responsive they are to it, you’ll be hooked and this will become one of the most productive conversion activities you do.
Because the reality is, many folks are either too busy, too intimidated or too shy to make that call into you. But when you reach out to them, they are grateful and relieved. They want help, but sometimes don’t know how to ask, or are just plain scared. Show them you care…and watch the new clients flow to you.
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| Step #7 (ADVANCED): CLIENT-CATCHER™ |
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The bonus CLIENT CATCHER™ System all by itself is worth $497 – but you get it at no additional charge.
CLIENT-CATCHER™ is a fully automated strategic alliance marketing system. If you’re unfamiliar with that term, a strategic alliance is essentially a mutually beneficial relationship with other local, non-competitive businesses that serve your ideal clients. There are many ways to leverage strategic alliances for low-cost client-generating results. The most simple and straightforward are reciprocal cross-promotional endorsement campaigns (e.g. a local massage therapist endorses your services to her clients, and you endorse her to your clients).
When executed correctly, few marketing activities are more productive and profitable. But, as you know if you’ve ever worked with other local businesses, executing SA partnerships effectively can be problematic without the right system.
CLIENT-CATCHER™ solves the three biggest problems you face:
Problem #1: How to find the right strategic alliance partners who understand and appreciate direct response marketing and are open to using it to benefit both of you…without kissing dozens of frogs to get to one prince.
Problem #2: How to educate your strategic alliance partner about the various marketing tactics and systems to deploy for maximum results and return on investment.
Problem #3: How to ensure your new strategic alliance partner has an accessible, fully functioning database so marketing tactics can be deployed effectively.
CLIENT-CATCHER™ fully automates all three of these steps so you don’t have to lift a finger…until the RIGHT strategic alliance partner raises his or her hand. And the way they’ll raise their hand is by investing in I-AM RAINMAKER™ through you. (NOTE: We have a “generic” version of I-AM RAINMAKER™ suitable for any small business owner, regardless of industry, product or service sold.)
You are given an affiliate code so all sales pay you, month after month, for as long as your new strategic alliance partner continues to use I-AM RAINMAKER™. And because this system is so incredibly robust, and can literally “reinvent” the way small business owners do business, freeing them from so much marketing drudgery while simultaneously compounding their customer acquisition and retention results and exploding their profit margins…the vast majority who invest in the system will stay with the system…for life.
Letting CLIENT-CATCHER™ automatically attract and sell just a handful of local strategic alliance partners on I-AM RAINMAKER™ will more than cover your monthly investment in I-AM RAINMAKER™ (and could possibly earn you a nice additional stream of income).
Yes, that's right, the entire “marketing” process to attract and sell your local small business owners on I-AM RAINMAKER™…turning them into hot and eager strategic alliance partners…
...is fully automated.
You do no work, put forth almost zero effort beyond launching the campaigns, until a new strategic alliance partner is sold on I-AM RAINMAKER™.
And that’s when the real fun begins.
Because now, not only are you earning a nice little commission from the sale, but more importantly, you also have a REAL partner with a REAL database and a REAL marketing machine for rolling out campaign after campaign…
On Your Behalf!
Obviously, you will find ways to reciprocate and cross promote, that’s the nature of a strategic alliance. So it’s a win-win situation.
And if you’ve ever had a solid strategic alliance partner with a strong relationship to his or her house list, who solidly endorsed you to that list, then you know…
The Leads Come Pouring In
This is how you can double or triple your new client acquisition using CLIENT-CATCHER™. This is how you can dominate your local marketplace, build a huge house list for yourself, help other small business owners do the same, all of you cross-promoting one another, mutually benefiting from the alliances, and…
You Get Paid Every Single Month!
Within 60-90 days of launching CLIENT-CATCHER™, you can have your small monthly investment in I-AM RAINMAKER™ completely covered, and possibly be putting a nice little check into your bank account every single month.
NOTE: It is VERY important to us that you appreciate the primary intention of CLIENT-CATCHER™. This system is NOT provided to you as a “business opportunity” and you should not view it that way. The fact that you can have your small investment in I-AM RAINMAKER™ covered by other local businesses...is the gravy...not the meat. The meat is how powerfully productive effective strategic alliances are - how they can drive new, highly qualified leads to you consistently, month-in and month-out, on auto-pilot. CLIENT-CATCHER™ is designed to do what the name says...catch new clients for you. The fact that it can also generate a small, steady, additional income stream for you is merely a bonus. I hope that is clear to you. |
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| Step #8 (ADVANCED): Supermarket/Health Food/Nutrition Store Lead Generator |
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In order for any form of advertising or marketing to be effective, it must be seen by those most interested and most likely to take action on what it is you’re selling, right?
As legendary marketing expert Eugene Schwartz says in his classic book Breakthrough Advertising, you cannot create desire, you can only funnel it.
So your objective is to put your marketing message in front of those people who are already predisposed to your solution. Your advertising needs to be seen by people who already want better health and fitness.
And what better place to find those people than at high-end supermarkets like Whole Foods, or at health food and nutrition stores? It just makes sense.
And that’s why we’ve created this Supermarket/Health Food/Nutrition Store lead generation system for you.
I can’t get into all the details here in this letter because this system is proprietary and top secret. We have to keep it under wraps until you come on board with I-AM RAINMAKER™.
But know this…
This one system...alone...can bring you upwards of 100 high quality leads each every month on auto-pilot. Leads that already want what you sell and are predisposed to buying services and products that will help them improve their health and fitness.
You’ll learn all about this system, and be provided with all the done-for-you marketing tools for implementing it quickly and easily.
8 Complete Lead Generation Systems, Plus The Automated, Integrated Marketing Machine For Running Them On Auto-Pilot...To FLOOD You With Leads
If you use even half of these systems, you will never, ever run out of high quality local fitness leads again. In fact, your biggest problem just may be how you are going to accommodate all the new clients you get.
Because, as you’re about to see, I-AM RAINMAKER™ doesn’t just produce a flood of leads for you, it also automatically and effortlessly leverages every relationship and explodes your profitability.
I’ll show you how in…
THE PLAN - PHASE #2:
How I-AM RAINMAKER™ Automated Relationship Marketing
Generates More Referrals and Testimonials, Improves
Retention and Maximizes Client Lifetime Value…
AUTOMATICALLY!
Obviously, not every lead generated prospect converts to a client immediately, so it’s vital that you have integrated online and offline, multi-channel automated relationship marketing that continues to sell to them.
And that’s exactly what you get with I-AM RAINMAKER™.
All the automated, multi-channel, integrated external tools, campaigns and sequences we’ve already discussed, plus internal tools, campaigns and sequences for: |
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Bi-Weekly HTML Newsletter |
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Reactivation |
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Referral Generation |
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Testimonial Generation |
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Birthday Card |
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Monthly snail mail “World’s Smallest (and most interesting) Fitness Newsletter™” |
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| Let’s look at them one at a time… |
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| Bi-weekly email newsletter: This HTML newsletter goes out automatically every two weeks with strong relationship-building stories and case study testimonials, and helpful fitness, weight loss and nutrition articles. |
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You can see a rough mock-up of what the I-AM RAINMAKER™ HTML newsletter looks like here. Please note that this is just a mock-up. Yours will look much better and be jam-packed with high value content your subscribers will love.
Plus, with all the I-AM RAINMAKER™ tools, campaigns and sequences…
You Always Have Complete Control
You can customize and personalize the tools to match your brand, using your logo, header graphic, picture, company info, etc.
You can do as much or as little customization and personalization as you want.
As you can see, the I-AM RAINMAKER bi-weekly (sent every two weeks) HTML newsletter contains compelling direct response lead generation offers in the graphics on the right margin. These internal banner ads make offers to your subscribers in every issue (although, again, you can customize to your preference)… |
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Free consultation offers |
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Free workout offers |
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Referral stimulation offers |
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Viral marketing offers |
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Client of the month testimonials |
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This newsletter is so plug-n-play, you never have to do a thing if you don’t want to, and your newsletter gets delivered on time, every time, automatically by the I-AM RAINMAKER™ system.
But if you want to customize the newsletter in any way, you can. You can do as much or as little as you like.
Let's keep going, because there's so much more. You also get integrated, multi-channel, online and offline campaigns like:
Reactivation campaigns: Reactivating a client who stopped training with you is sometimes much easier (and certainly cheaper) than finding another new client. All that’s required is that you stay in touch and gently invite them back in with a special offer. And when you can do that via multiple channels online and offline, with the push of a button, well, that’s pretty nice. You get a done-for-you reactivation campaign pre-loaded in your I-AM RAINMAKER™ marketing machine. |
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Referral campaigns: You already know how valuable every new referral is, but I’ll bet you’d like to get more... automatically. And that’s what I-AM RAINMAKER™ does for you. It sends out regular referral stimulation campaigns on your behalf via email and regular (snail) mail that get your clients to refer new business to you month-in and month-out.
Testimonial campaigns: Social proof is the CORNERSTONE of all your marketing. You need as much of it as you can get. But sometimes getting it can be difficult if you don’t have an automated system for doing so. Now you can have that system and it uses online and offline tools to do the job for you.
Birthday campaigns (for both prospects and clients): There are few things that can solidify your relationship with clients and prospects better than remembering them on their birthday with a nice card. I-AM RAINMAKER™ does that for you automatically. And it never calls in sick and never fails to perform perfectly, on time, every time.
Monthly Snail Mail Postcard Newsletter: “World’s Smallest (and most interesting) Fitness Newsletter™” is another of the powerful done-for-you tools we provide. But once again, you have complete control to edit as you like, adding your logo, images, offers and content. You’re in control as much or as little as you like. Remember, you always want to stay “top of mind” with your clients and prospects, deliver outstanding value and content to them, cross-sell, up-sell and re-sell, generate referrals and testimonials and tangibly demonstrate your expertise. This amazing little postcard newsletter does that for you. It is absolutely unique, nobody else does this, so you clearly stand out. And it’s a fun, fast way to communicate with your sphere of influence consistently OFFLINE (multi-channel marketing is a proven best practice), stay top of mind, and of course, sell...softly. You will love this marketing tool.
There is no other simple-to-use, all-in-one fitness marketing machine that does all this integrated online and offline marketing for you like I-AM RAINMAKER™. And there’s certainly no other service that provides all the marketing tools, already done for you, ready to go, professionally written by expert direct response fitness marketers. |
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THE PLAN - PHASE #3:
Cut Your Marketing Costs In HALF…
And DOUBLE Your Sales! |
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No direct response marketing system is complete without the ability to test, track and refine your marketing so it pulls better and better with each passing week.
There are vital metrics to watch in order to sharpen your marketing saw and improve your results: |
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Number of leads generated by campaign |
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What is your email open rate? |
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What's your lead generation click thru rate? |
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What kind of response are you getting? |
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How many visitors are coming to your landing pages? |
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Are your landing pages converting? |
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Are your marketing funnels converting? |
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What are your conversion percentages? |
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How long are people spending on your site(s) - how "sticky" are they? |
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How many responses are your getting to your PURL postcards? |
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What's your lead cost? |
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What's your cost per sale? |
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What's your return on investment (ROI)? |
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All of these metrics are either numerically and graphically represented in your I-AM RAINMAKER Dashboard (pictured here), or they can be easily calculated using the data provided.
This is PURE scientific marketing.
And this is precisely how you cut your marketing costs in HALF (at least)...and DOUBLE your sales!
And it's also the fun part of marketing.
It’s about seeing how high is high! |
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It’s about maximizing
your margins and putting
more money in YOUR bank account
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With the I-AM RAINMAKER™ marketing dashboard, you get to see exactly how well your campaigns are working, and easily make the little tweaks that increase their pulling power even more. You can even SPLIT TEST various campaigns!
It’s all incredibly simple to do and we’re very excited to bring it to you. |
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Email + Postcards = More Sales
Email is great, but with inboxes overflowing and spam controls tighter than ever you've got to get your message out in more ways than one.
Postcards are the time-tested workhorse for businesses of all kinds, but ignoring the web is marketing suicide.
I-AM RAINMAKER™ fitness marketing machine seamlessly integrates online and offline FULLY AUTOMATED marketing into one easy-to-use, self-service system
Internal Marketing Builds
Relationships and Loyalty
Automated internal marketing really solidifies relationships with the folks on your house list, without you having to schedule it. Your marketing goes out on time, every time, even if you’re at the beach on vacation. And this consistency in your marketing strengthens relationships because folks know they can rely on you. It shows a level of professionalism you couldn’t achieve otherwise.
And never forget…marketing breeds loyalty…by keeping a fence around your “herd.”
Personalize Everything...
Dramatically increase response rates to your marketing with personal URLs and automated, personalized landing pages that match your campaigns (plus many other ways you can personalize).
Launch them instantly with zero technical skills or webmaster involvement.
Integrate your website for completely automated online and offline follow-up.
PURLs give you total accountability – it’s pure direct response marketing. Now you’ll know, down to the penny, exactly what your ROI is for each campaign. No more guesswork, no more “paying and praying” with your marketing.
Measure Your Results - Complete Accountability - Scientific Marketing
Track everything from who's opening and clicking your email to who's responding to your postcards, and much more.
Even see who's on your site right now and what pages they're viewing! See what's working and what's not so you can keep the best and fix the rest.
Plus More Cool Apps...
iPhone, iGoogle and Gmail
Another unique feature of I-AM RAINMAKER™ is our visitor tracking system. Most email services will tell you how many clicks an email got, and even who opened or clicked your email. But what happens to each visitor next is generally a mystery.
With I-AM RAINMAKER™, you'll be able to see exactly which pages your contacts visit, how long they were there, and more.
Even if a contact goes away and then comes back three days later, I-AM RAINMAKER™ will let you know.
And now, you can get that tracking data right to your iPhone, or as a widget in Gmail or iGoogle. You'll be able to see who's on your site right now for quick, personal follow-up on the go!
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In Addition To Everything We've Covered So Far,
When You Create Your Account Today, You Also
Get These 2 FREE BONUSES Worth $690 |
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FREE BONUS #1: The RAINMAKER™ Product & Tools including the complete Public Speaking Lead Generation System and marketing tools for getting 2-3 speaking gigs every month, power point presentation, lead gen flyers and online/offline follow-up + conversion campaigns. ($495 Value)
The RAINMAKER™ product shows you how to quickly master the I-AM RAINMAKER™ system and fully utilize all the automated marketing power it gives you.
You get a disk containing all the marketing tools you'll need to get and keep a steady, ever-growing stream of new fitness clients, plus a comprehensive manual and video tutorials showing you… |
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Entire system overview explaining how everything works and integrates |
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How to get your existing contacts/lists from any other database application, newsletter tool or shopping cart into I-AM RAINMAKER™ quickly and easily (if you need help we can assist you with this, just ask) |
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How to implement all the online/offline integrated marketing campaigns (it's pushbutton simple)
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How the contact capture "smart forms" work and how to put them on your web site(s) and blog |
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How to rent a list of local people with the right demographics for your target market, how to import them into I-AM RAINMAKER™ and automatically send out PURL postcards to them, driving them to PURL landing pages |
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What to say to local business owners to get them to place your Retail Postcard Displays |
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How to place online advertising using the done-for-you banner ads |
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How to land 2-3 public speaking gigs every month using MeetUp.com and other resources |
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A complete, done-for-you health and fitness PowerPoint presentation you can use |
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Lead generation flyers to capture hot leads and consultations at your public speaking gigs |
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How to customize all your tools to make them uniquely your own (or you can just do the bare minimum by putting in your contact info and pushing "start") |
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How to follow-up on the phone with your leads, and the exact script to use so you are a welcome guest, not an unwelcome pest |
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How to split-test and leverage all the scientific marketing metrics I-AM RAINMAKER™ gives you to "dial-in" your marketing and make it really humm! |
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How to use the iPhone application and/or Google Gadget for real time stats and personalized, instant follow-up |
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How to have a paperless office by using the powerful database in I-AM RAINMAKER™ to upload and store client files, assessments, notes |
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How the searchable database works, and how to make it work for you quickly and easily |
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How to use the "one-click" attachment feature enabling you to keep all emails and communication tied right to each client or prospect's record |
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How to keep sharpening the saw and constantly fine-tuning your marketing so you're working less and making more |
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And much, much more! |
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FREE BONUS #2: Poles In The Water Online Marketing Video Tutorials ($195 Value) - cutting edge online marketing secrets for pulling more and more local leads every single month.
In these short instructional videos you’ll get the secrets to local internet marketing that can give you multiple Google® listings for your primary keyword phrase by leveraging YouTube.com, Squidoo.com, HubPages.com, LinkedIn.com and Wordpress.com (or whatever blogging platform you want to use).
The cross-promotional linking strategy we’ll share with you can position you to dominate local search for your primary keyword phrase and capitalize on the ever-growing searches performed online.
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Head To Head Comparison |
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We’ve been asked how I-AM RAINMAKER™ compares with other “similar” services available within the industry and also to generic autoresponder/broadcast email systems like Aweber.
In response to those questions, here’s a head to head comparison. As you can clearly see, there is no truly “similar” service to I-AM RAINMAKER™.
There are many significant distinctions, but certainly some of the biggest ones are online AND offline marketing with I-AM RAINMAKER™.
If you’re just doing lead generation marketing online, you’re missing out on fully 50% of the leads available to you, and if your follow-up + conversion is strictly online, well…cutting through the marketing “noise” in your prospect’s email box is not easy.
“Open rates” for marketing emails can be as low as 10-15%, even when folks know who you are. It’s not that they don’t like you…it’s that they’re BUSY and they get lots of email.
That’s why you want to get their UNDIVIDED attention with personalized postcards.
PURLs are another HUGE distinction. Nobody else has them. We’re it. And there are few things more seductive to someone than their own name…particularly when it’s in…
The Website Address (URL)!!!
There are a lot more key distinctions, but you can take a look at the comparison chart below to see them all.
But I’d be remiss not to mention CLIENT-CATCHER™. This is yet another NPE exclusive. You can’t get it anywhere else. And when you use this fully automated marketing system, not only can it make I-AM RAINMAKER™ free for you, but it can also double or triple the number of new clients you get! |
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| Okay, so let’s take a look at the head to head comparison: |
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| FEATURES |
I-AM RAINMAKER™ |
Other Industry Specific Services |
Aweber,
Get Response, Constant Contact |
| Lead Generation Special Reports |
7 |
5-7 |
0 |
| Lead Gen Banner Ads for your site(s) and other sites |
14 |
5-7 |
0 |
| Lead Generation Landing Pages |
14 |
YES |
0 |
| Follow-Up + Conversion Done For You Autoresponder Sequences |
YES |
YES |
0 |
| Follow-Up + Conversion Done For You Postcard Sequences |
15 |
NO |
NO |
| Integration of Online and Offline Follow-Up + Conversion Sequences |
YES |
NO |
NO |
| Personalized URL (PURL) Emails |
YES |
NO |
NO |
| Personalized URL (PURL) Postcards |
YES |
NO |
NO |
| Done For You PURL Postcards |
6 |
NO |
NO |
| Personalized URL (PURL) Landing Pages |
YES |
NO |
NO |
| Offline Postcard Display Lead Generation System |
YES |
NO |
NO |
| Done For You Customizable HTML Newsletter |
2-3X/Month |
1X-2X/Month |
NO |
| Unlimited Broadcast Emails |
YES |
YES |
YES |
| Unlimited Direct Mail Postcards |
YES |
NO |
NO |
| Unlimited Follow-Up + Conversion Email Campaigns |
YES |
? |
YES |
| Scientific Marketing Metrics for Optimizing Campaigns |
YES |
Limited |
Limited |
| iPhone Application to View Real Time Stats |
YES |
NO |
NO |
| Google Gadget to View Real Time Stats |
YES |
NO |
NO |
| Online Postcard Editor (create any postcard you want) |
YES |
NO |
NO |
| 25 Custom Field Online and Offline List Segmentation for Powerful Message to Market Match |
YES |
NO |
Email only |
| One New Done-for-You Postcard Every Month |
YES |
NO |
NO |
| 25 Custom Fields Per Record Database with Contact Management System Built In (A REAL Database!) |
YES |
NO |
NO |
| Set-It-And-Forget-It Online and Offline Date Sequences (postcards and emails go out on time, every time, even if you’re at the beach) |
YES |
Email Only |
NO |
| Campaign Split Testing to Dial-In Your Message |
YES |
NO |
NO |
| Integrated Email/Postcard Birthday Campaign |
YES |
NO |
NO |
| Integrated Email/Postcard Referral Campaign |
YES |
NO |
NO |
| Integrated Email/Postcard Reactivation Campaign |
YES |
NO |
NO |
| Simple Video Tutorials and Set-Up |
YES |
? |
Limited |
| Simple Bulk or One-Off Data Import |
YES |
YES |
Severely Limited |
| Intuitive Control Center Marketing Dashboard With Graphs |
YES |
? |
Limited |
| Dedicated Email Servers To Improve Deliverability |
YES |
? |
YES |
| Public Speaking Lead Generation System ($195 Value) |
YES |
NO |
NO |
| RAINMAKER™ Marketing System & Tools ($300 Value) |
YES |
NO |
NO |
| Poles In Water Online Marketing Tutorials ($195 Value) |
YES |
NO |
NO |
| CLIENT-CATCHER™ Done-For-You Marketing System for Doubling or Tripling New Clients ($497 Value) |
YES |
NO |
NO |
| Monthly Investment |
$129.95 (Can be free within 60 days using CLIENT-CATCHER™) |
$59.95 - $149 |
$19 - $59 |
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Get I-AM RAINMAKER™ today and put it through its paces. Test this integrated, automatic marketing machine out and see for yourself. If it’s not everything we’ve said it is here, and more, just let us know within 30 days and we’ll give you a full refund of your $129.95. Beyond 30 days, you can cancel anytime. There’s no contract and you’re under no obligation whatsoever. |
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YES, Eric and Sean!
I Can See That At Just $4.33 Per Day
(less than a cheap lunch)
I-AM RAINMAKER Is A Steal! Count Me In!
I get it. This is the marketing solution I've always wanted. I clearly see the power of this integrated, automatic fitness marketing machine. And at just $4.33 per day, plus the ability to get I-AM RAINMAKER for free using CLIENT-CATCHER, my decision is simple.
I want all this automated, online and offline integrated marketing power, all these done-for-me tools that pull in new clients like a freight train, plus all the internal marketing tools, campaigns and sequences for keeping my clients engaged, loyal and responsive. And I want to be scientific about my marketing (no more paying and praying), so I can slice my marketing costs in half and double my sales.
And since everything is backed up by your reputations, integrity and money-back guarantee, I know I'm safe. This all makes perfect sense, and I want in NOW!
Click here now to create your account risk-free
Or to order by phone call the NPE office at: 1-888-866-4998 |
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We want to close this letter out the same way we opened it, with this absolute truth…
Your #1 responsibility is to get and keep clients…to be the Rainmaker.
Your business lives or dies based on your ability to do that.
But getting new clients consistently is the single most difficult thing to do for the vast majority of fit-pros.
Until now…
We look forward to putting I-AM RAINMAKER™ to work for you. It really is as good as we say it is…now you really can get and keep clients…automatically!
To your fitness business success, |
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Eric Ruth and Sean Greeley
NPE, LLC
1-888-866-4998
P.S. If you have any questions that were not addressed to your satisfaction in this letter, be sure to look at the Frequently Asked Questions (FAQ) page here. If you still have questions, don’t hesitate to call our office at 1-888-866-4998 or simply click on the “live chat” box here.
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If you know us at all, you know we are the hardest working marketing guys in the fitness industry with a real commitment to our Customers. We’re not peddlers, we’re professionals, just like you. We stand behind everything we offer and I-AM RAINMAKER™ is no different. If you’re not happy for any reason at all, we’ll refund your $129.95 investment within 30 days.
Beyond that, you’re not locked into any sort of contract, or obligated in any way. You can cancel anytime and you’re out. But I’d be amazed if you ever did, because this is too easy to use and too effective. It flat out works, just like we say it does.
Click Here Now To Take the I-AM RAINMAKER™ Fitness Marketing Machine
for a Risk-Free 30 Day Test Drive
P.P.S. Finally, I want you to think about CLIENT-CATCHER™. If it’s even half what we say it is, at the very least you’ll automatically and effortlessly find a handful of rock-solid local strategic alliance partners you can grow with. Maybe it takes you 90 days, or even 120 days to cover your monthly investment in I-AM RAINMAKER™ with commissions earned from them…
…but what’s the real long term value of a couple great local marketing partners who are squared away, armed with a database and an automatic marketing machine for leveraging it, and a willingness to promote and endorse you? What’s that worth to you? Hundreds? Thousands? Tens of thousands in the next few years? What’s it worth to you to have your very own marketing machine that gets and keeps clients for you, AND to have a couple local partners who help and support you, just as you help and support them?
I’d say that’s priceless. |
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